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Despite facing the recent mounting scrutiny over its portable people meter (PPM) service by the Federal Communications Commission, New York State attorney general Andrew Cuomo, the New York City Council and all the fire and brimstone being tossed in its direction from the group of minority broadcasters that make up the PPM Coalition, Arbitron kicked off Wednesday afternoon’s (Sept. 10) monthly PPM conference call with president of sales and marketing Pierre Bouvard saying, “We have another set of great news for you on the PPM sample.”
“It’s ironic when you read about the concerns of ethnic broadcasters.
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