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The Association of National Advertisers delivered a wake-up call to its members Tuesday, urging them to get on board with the online privacy self-regulation efforts before the feds could beat the industry to the punch.
“Time is of the essence,” wrote Bob Liodice, president and CEO of the ANA, referring to a Federal Trade Commission report that recommended Congress consider a “Do Not Track” regime. Such a regime could have serious repercussions for the $25 billion online advertising industry, which is increasingly reliant on online behavioral tracking to place more efficient and relevant advertising on the Internet.
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