American Idol Lifts Fox to More Wednesday Victory

Thursday, March 18, 2010
Prime-Time Metered Market Wednesday Ratings:
Idol Leads Fox to Victory
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
A Grand Hotel

Prime-Time Metered Market Wednesday Ratings:
Idol Leads Fox to Victory

Wednesday 3/17/10


Fox     9.5/16
NBC   5.0/ 8
CBS    4.7/ 8
ABC   3.0/ 5

CW     2.8/ 5


-Percent Change From the Year-Ago Evening (Wednesday, March 18, 2009):
NBC and CW: +47 each, Fox: – 4, ABC: -29, CBS: -36

-Yesterday’s Winners:

Human Target (Fox), American Idol (Fox), Law & Order: SVU (NBC)

-Honorable Mention:
America’s Next Top Model (CW)
-On the Fence for Renewal:
Mercy (NBC), Gary Unmarried (CBS)
-Yesterday’s Losers (excluding repeats):
Scrubs (ABC), High Society (CW), Ugly Betty (ABC)
-Ratings Breakdown:

Fox, of course, led the midweek troops care of American Idol, almost doubling the average overnight rating for second-place NBC. Third overall was CBS, which aired repeats from 9-11 p.m., followed by ABC, which also populated half of its line-up with encores, and The CW.

Fox’s on-the-fence Human Target is inching closer to a second season-renewal, with a dominant 5.4 rating/ 9 share in the overnights at 8 p.m. While a 5.4 is nothing to jump up and down about, it did win the hour and has managed to stand on its own outside of the early lead-in support from American Idol. Next on Fox was the live American Idol results show at a rock-solid (and top-rated) 13.6 rating/22 share. As predicted, Lacey Brown was sent packing.


Second-place NBC opened the evening with on-the-fence medical drama Mercy at a second-place 4.1/ 7 in the overnights at 8 p.m. That led into a repeat of Law & Order: SVU at a 3.9/ 7 at 9 p.m. (#3), followed by the original installment of SVU at a dominant 7.1/12 at 10 p.m. Although SVU certainly benefited opposite a repeat of CBS’ CSI: NY (#2: 4.9/ 8), the ample sampling last night means that viewers have officially found the long running crime drama in its new time period. Needless to say, this is a vast improvement over former occupant The Jay Leno Show. 


In season (or series) finale news, CBS sitcom Gary Unmarried concluded season two with a 3.9/ 7 in the overnights at 8:30 p.m. (#3), which build out of an encore of The New Adventures of Old Christine (#3: 3.6/ 6 at 8 p.m.) by eight percent. Comparably, however, Gary Unmarried dipped by 17 percent from the year-ago evening (4.7/ 8 on March 18, 2009). Former Monday occupant Accidentally on Purpose moves into the Wednesday 8:30 p.m. time period on April 2. Gary led into repeats of Criminal Minds (#2: 5.6/ 9) and the aforementioned CSI: NY (#2: 4.9/ 8) from 9-11 p.m.


Over at ABC, it looks like veteran Scrubs has finally called it a day, with the season (or, more likely, series) finale at a mere (and fourth-place) 2.8/ 5 at 8 p.m. Why ABC felt the need to revamp Scrubs and bring it back for a ninth season is beyond me. Scrubs led into repeats of The Middle (#4: 2.9/ 5), Modern Family (#3: 3.8/ 6) and Cougar Town (#4: 2.9/ 4) from 8:30-10 p.m., followed by soon-to-conclude Ugly Betty at a not so pretty (and last-place) 2.8/ 5 at 10 p.m. The series-finale of Ugly Betty is on April 14. 


In week two news, non-scripted CW clinker High Society scored an identical 1.2/ 2 in the overnights at 9:30 p.m., which no doubt was the lowest rated show of the evening. Retention out of the 9 p.m. portion of lead-in America’s Next Top Model (3.3/ 5) was just 36 percent. Overall, Top Model averaged a healthy 3.3/ 6 in the overnights from 8-9:30 p.m., which built from the year-ago evening (3.0/ 5 on March 18, 2009) by 10 percent. Chances are this will resonate well among The CW’s target young females.