American Idol Beats The Winter Olympics

Wednesday, February 17, 2010
American Idol Beats The Winter Olympics  
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
Not So Musical Lucy
Prime-Time Metered Market Tuesday Ratings:
American Idol Beats The Winter Olympics 
Tuesday 2/16/10

Note: Birmingham is excluded from the following averages.



Fox   15.2/22
NBC 14.4/21
CBS     6.4/ 9
ABC   4.4/ 6
CW     0.6/ 1

-Note: The metered market comparisons to the year-ago evening were not available today.


-Yesterday’s Winners:

American Idol (Fox), Vancouver Olympic Winter Games (NBC)

-Yesterday’s Losers (excluding repeats):

The Forgotten (ABC)


-Ratings Breakdown:

Not even the Vancouver Olympic Winter Games could stop the American Idol juggernaut, with Idol-ignited Fox outdelivering NBC by eight-tenths of a rating point in the metered markets. In the distant No. 3 spot was CBS, followed by ABC and another night of Tuesday repeats on The CW.


A two-hour edition of Fox’s American Idol, which unveiled seven of the 24 semifinalists, averaged a 15.2 rating/22 share in the overnights from 8-10 p.m., with the half-hour breakdown as follows:


American Idol (Fox)

8:00 p.m.: 14.1/21 (#1)

8:30 p.m.: 15.6/22 (#1)

9:00 p.m.: 15.6/22 (#1)

9:30 p.m.: 15.3/21 (#1)


Over at NBC, the first Tuesday of the Vancouver Olympic Winter Games scored a 14.4/21 in the overnights in prime-time, with the half-hour breakdown as follows:

Vancouver Olympic Winter Games (NBC)

8:00 p.m.: 12.5/18 (#2)

8:30 p.m.: 13.9/20 (#2)

9:00 p.m.: 14.9/21 (#2)

9:30 p.m.: 15.1/21 (#2)

10:00 p.m.: 15.5/24 (#1)

10:30 p.m.: 14.6/24 (#1)


Versus the comparable Tuesday of the Torino Games on Feb. 14, 2006 (12.7/20), this was an increase of 13 percent. Head-to-head opposite American Idol, The Winter Olympics trailed by seven percent (15.2/22 vs. 14.1/20). 


Despite the severity of the competition, a repeat of CBS’ NCIS was still on the map with a 7.6/11 in the overnights at 8 p.m. That led into repeats of spin-off NCIS: Los Angeles (#4: 6.1/ 9) and The Good Wife (#2: 5.7/ 9) from 9-11 p.m.


Over at ABC, episode three of the final season of Lost dipped only eight percent in the overnights from one week earlier, with a third-place 6.7/ 9 at 9 p.m. Opposite American Idol and The Winter Olympics, this was a positive worth noting. ABC, unfortunately, has sprung a leak at 10 p.m. with freshman drama The Forgotten, which lived up to its title with a last-place 3.6/ 6. Comparably, retention out of Lost was just 54 percent. Had The Forgotten not been from Jerry Bruckheimer, ABC probably would have swung the axe already.


Earlier in the evening on the alphabet network was a repeat of Lost at a fourth-place 3.0/ 4 in the overnights from 8-9 p.m.


Capping off the evening were repeats of The CW’s just renewed 90210 (#5: 0.7/ 1) and waiting-to-be canceled Melrose Place (#5: 0.5/ 1), which not even Heather Locklear can save. For more on The CW, scroll down to TV Tidbits.


Source: Nielsen Media Research data (R = repeat)

Ratings Box:
What’s Hot/What’s Not
-Updated Olympic Winter Tallies:

Based on the first four nights of the Vancouver Olympic Winter Games, NBC is estimating that 129 million people have tuned in for some portion on the networks of NBC Universal, with 27.9 million average viewers. Comparably, this is the best results for a non-United States Winter Olympics since the Lillehammer Games in 1994 (37.4 million). The 27.9 million is 5.5 million above the 22.4 million for the first four nights from Turin in 2006. On Monday, NBCU’s broadcasts were seen in part by 75 million total viewers, seven million more than the first Monday from the 2006 Games (68 million).


Souce: Nielsen Media Research data (R = repeat)

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