Amazon Will Keep Streaming Thursday Night Football for the Next 2 Seasons

100 million Prime subscribers can now watch 11 NFL games this year

This season’s 13-game Thursday Night Football schedule is presented by Bud Light. Getty Images
Headshot of Jason Lynch

Thursday Night Football has a new linear home in Fox during the next five seasons, but it is keeping the same digital partner in Amazon. The National Football League has renewed its deal with Amazon to stream Fox’s 11 Thursday Night Football games for the company’s Prime subscribers, during the 2018 and 2019 NFL seasons.

“Amazon was a tremendous partner for Thursday Night Football in 2017 and as we continue our mission of delivering NFL games to fans whether they watch on television or on digital platforms, we are excited to work with them again for the next two seasons,” said Brian Rolapp, the NFL’s chief media and business officer, in a statement. “Having over 100 million Amazon Prime members provides a massive platform to distribute Thursday Night Football digitally, not only to our fans in the United States but also around the world.”

This season’s 13-game Thursday Night Football schedule, which is presented by Bud Light, includes 11 games simulcast on Fox, NFL Network, Fox Deportes and Amazon, and two games exclusively on NFL Network. The Amazon and Fox games will begin on Sept. 27 with the week 4 match up between the Minnesota Vikings and Los Angeles Rams.

The 11 Thursday night games will be available to Amazon Prime members, who pay $99 a year (the price will increase to $119 per year, Amazon announced Thursday) for free two-day shipping that and a host of other perks, including access to Amazon Prime videos and music. Amazon revealed last week that it now has 100 million Prime members worldwide, in over 200 countries and territories.

Last year, the NFL opted to go with Amazon over Twitter, which had the package the previous season, for five times the $10 million that Twitter had paid.

In January, Fox outbid NBC and CBS to land Thursday Night Football for the next five years, in a deal reportedly worth $660 million per year. Fox also receives expanded digital rights to stream the Thursday games—as well as the Sunday afternoon games in its other NFL package—over several digital platforms, including mobile for the first time.

In addition to Thursday Night Football, the NFL and Amazon also collaborate on the docuseries All or Nothing. Season 3, which debuts tomorrow, will focus on the Dallas Cowboys.


@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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