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AccuWeather has signed a multi-year partnership with United Stations Radio Networks to serve as the weather broadcaster’s exclusive affiliate and advertising sales representative.
AccuWeather was formerly represented by Westwood One.
The State College, Penn.-weather experts already have more than 100 affiliates, including CBS Radio’s WINS-AM in New York, KDKA-AM in Pittsburgh and KFWB-AM in Los Angeles.
“AccuWeather is known and trusted globally by millions of direct and indirect consumers. In radio, AccuWeather’s service is critical to the affiliates and is a key ingredient in differentiating radio stations in a highly competitive landscape,” said Jim Higgins president and COO for USRN.
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