ABC Wins Monday Despite Lackluster Skating with the Stars

 
THE PROGRAMMING INSIDER
Tuesday, November 23, 2010
 

Prime-Time Metered Market Monday Ratings:

ABC Wins Despite Lackluster Skating with the Stars 

  

Ratings Box:

What’s Hot/What’s Not
 
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Prime-Time Metered Market Monday Ratings:

ABC Wins Despite Lackluster Skating with the Stars  
  

Monday 11/22/10

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

ABC 10.6/16
CBS   7.6/12
Fox    5.2/ 8
NBC 3.5/ 5
CW    0.7/ 1
 
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-Percent Change From the Year-Ago Evening (Monday, November 23, 2009):

NBC: +17, CBS: + 7, ABC: + 5, Fox: – 2, CW: -22

  
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-Yesterday’s Winners:   

Dancing with the Stars (ABC), Two and a Half Men (CBS), Mike & Molly (CBS), Hawaii Five-O (CBS)

 
-Honorable Mention:

House (Fox), How I Met Your Mother (CBS)

 

-Yesterday’s Losers (excluding repeats):

Chuck (NBC), Skating with the Stars (ABC), The Event (NBC), Chase (NBC)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET.  Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, November 22, 2010.   

 
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-Ratings Breakdown:

ABC led this final Monday of the November sweeps in the overnights (yes…it is the November sweeps!), with a hefty 39 percent advantage over second-place CBS. But all was not rosy in alphabet network land thanks to series-premiere of Skating with the Stars. A 70-minute edition of Dancing with the Stars kicked-off the night for ABC with a stellar (and very dominant) 16.0 rating/24 share in the 8 p.m. hour (with a 17.0/24 for the extended 10 minutes from 9-9:10 p.m.). Despite the hefty lead-in support, Skating with the Stars could only muster an approximate 7.0/11 from 9:10-11 p.m., dipping by half-hour as follows:

 

Skating with the Stars (ABC) – series premiere

 9:00 p.m.: 10.1/15 (#1): from 9:10-9:30 p.m.
 9:30 p.m.: 7.6/11 (#2)
10:00 p.m.: 5.8/ 9 (#2)
10:30 p.m.: 4.6/ 8 (#2)
 

Considering Skating with the Stars lost more than half the audience from 9:00 p.m. to 10:30 p.m., this is an initial “losing” performance. Without the lead-in support of Dancing with the Stars next week, Skating with the Stars is expected to collapse in the 8-9:30 p.m. block. 

 

As for Dancing with the Stars, go Jennifer Grey!

 

CBS had nothing unusual to report with its Monday combination of How I Met Your Mother (#2: 5.8/ 9), which always scores demographically, Rules of Engagement (#3: 5.0/ 7), which is unlikely to survive past this season, standout Two and a Half Men (#1: 9.5/14), respectable Mike & Molly (#1: 8.2/12) and Hawaii Five-O (#1: 8.5/14), which was on par from year-ago occupant CSI: Miami. Retention for Mr. TV favorite Mike & Molly out of Two and a Half Men was an improved 86 percent.

 

Over at Fox was demo friendly House (#2: 6.4/ 9) and 9 p.m. time period filler Lie to Me (#3: 4.1/ 6), which were both on par in the overnights from one year earlier. But NBC remained out of the competitive loop with its line-up of Chuck (#4: 3.3/ 5), which should not be anchoring the evening, and freshman entries The Event (#4: 3.7/ 6) and Chase (#3: 3.5/ 6). 

 

As a reminder, upcoming NBC scripted dramas The Cape and Harry’s Law will inherit the Monday 9-11 p.m. block effective on Monday, Jan. 17. Previewing on Sunday, Jan. 9, The Cape stars David Lyons as a cop framed for murder who tries to clear his name by taking on the persona of his son’s (Ryan Wynott) favorite superhero. Harry’s Law from executive producer David E. Kelly is an ensemble legal drama about a crusty unemployed patent lawyer (Kathy Bates) who unexpectedly partners in a law practice with a young man (Ben Chaplin) trying to figure out life. The Event returns on Monday, Feb. 28 (with a two-hour broadcast), followed by relocated Parenthood at 10 p.m. effective on March 7. Chase will move to Wednesday at 9 p.m. beginning on Jan. 12 into Law & Order: SVU, which shifts back one hour.