ABC Regional to Rep ESPN Radio Stations

Disney’s ABC Regional Sports & Entertainment Sales has added national sales representation for sibling ESPN Radio’s five owned-and-operated radio stations. Under the agreement, the ABC sports rep firm will handle regional sports sponsorships and transactional business for ESPN 1050 New York, ESPN 710 Los Angeles, ESPN 100
Chicago, ESPN 103.3 Dallas and ESPN 1250 Pittsburgh.

The pact allows the rep firm, whose roster includes many regional sports networks, major league franchises and out-of-home networks, to leverage integrated advertising opportunities across multiple platforms and a wide range of sports programming, from talk and commentary to play-by-play.

“By combining ESPN’s unmatched programming quality, the continued growth of ESPN Radio’s audiences in these five cities and the integrated marketing elements that we will have access to, ABC Regional Sports & Entertainment Sales now brings even more value to its regional sports advertisers,” said Gerald Griffin, vp and general sales manager of ABC Regional Sports & Entertainment Sales.