ABC Opens Week on Winning Note

 
THE PROGRAMMING INSIDER
Tuesday, November 16, 2010
 

Prime-Time Metered Market Monday Ratings:

 

Ratings Box:

What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

No Change for This Chuckler
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Prime-Time Metered Market Monday Ratings:

More Victory for ABC; Lackluster NBC
  

Monday 11/15/10

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

ABC 10.7/16
CBS   7.0/10
Fox    5.5/ 8
NBC 3.4/ 5
CW    1.6/ 2
 
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-Note: The year-to-year overnight comparisons are not available today.

  
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-Yesterday’s Winners:  

Dancing with the Stars (ABC), House (Fox), Two and a Half Men (CBS), Mike & Molly (CBS)

 
-Honorable Mention:
How I Met Your Mother (CBS)
 

-Yesterday’s Losers (excluding repeats):

Chuck (NBC), 90210 (CW), The Event (NBC), Lie to Me (Fox), Gossip Girl (CW), Chase (NBC)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, November 15, 2010.   

 
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-Ratings Breakdown:

It was another easy overnight Monday victory for ABC thanks to…you guessed it…Dancing With the Stars. Comparably, ABC outdelivered second-place CBS by 53 percent. Third overall was Fox, followed by lowly NBC and The CW. 

 

A 90-minute edition of Dancing with the Stars (go Jennifer Grey!) averaged a hefty 14.5 rating/21 share in the overnights from 8-9:30 p.m., building by half-hour as follows:

 

Dancing with the Stars (ABC)

8:00 p.m.: 13.6/20 (#1)

8:30 p.m.: 14.5/21 (#1)

9:00 p.m.: 15.3/22 (#1)

 

Yes, Bristol Palin did improve last night, but she still deserves to go home next. Regardless, most likely to bid adieu tonight is perennially smiling Kyle Massey. If Bristol makes it into the top 2, the validity of this dancing competition will come to question. 

 

Dancing with the Stars led into a repeat of sitcom The Middle, which finished second at 9:30 p.m. with a 6.7/10, followed by Castle at a first-place 7.1/11 in the overnights at 10 p.m. Although Castle dipped to a season-low without the direct lead-in support from Dancing with the Stars, it did build by six percent out of The Middle encore. And it did beat CBS’ competing Hawaii Five-O in the overnights. 

 

CBS has nothing unusual to report with its combination of demo friendly How I Met Your Mother (#2: 6.0/ 9), disappointing Rules of Engagement (#3: 5.1/ 7), standout Two and a Half Men (#2: 9.1/13) and recent 9:30-11 p.m. entries Mike & Molly (#1: 7.8/11) and Hawaii Five-O (#2: 6.9/11). Although Mike & Molly deserves accolades for winning the 9:30 p.m. half-hour, Hawaii Five-O is not the breakout hit the network was hoping for. One year earlier, CSI: Miami was a noticeably stronger option. 

 

Over at Fox, House remains a player at 8 p.m. with a second-place 7.1/10 in the overnights (and an expected first-place finish among adults 18-49). But Lie to Me at 9 p.m. remains nothing more than temporary Monday 9 p.m. time period filler with a third-place 4.1/ 6. 

 

Fourth-place NBC, which just announced a truckload of primetime changes for midseason (see TV Tidbits below), unsuccessfully populated the night with Chuck (#4: 3.4/ 5), The Event (#4: 3.7/ 6), which has all but fizzled since its promising debut, and Chase (#3: 3.5/ 5). The biggest problem with the evening, which will not change in midseason, is the lack of lead-in support from struggling Chuck. 

 

Last, and very least, was CW duo 90210 (#5: 1.7/ 2) and Gossip Girl (#5: 1.6/ 2), which based on the overnights are both “losers.”

 
Source: Nielsen Media Research data
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Ratings Box:

What’s Hot/What’s Not

 

-Huge Sampling for Sarah Palin’s Alaska: