ABC Opens Week on a Winning Note

THE PROGRAMMING INSIDER
Tuesday, May 12, 2009
 
Prime-Time Metered Market Monday Ratings:
ABC Wins; NBC’s Deal or No Deal Falls Off the Map
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

Calling Dr. Stone

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ABC Wins; NBC’s Deal or No Deal Falls Off the Map

 
Monday 5/11/09
 

              HH
          Rtg/Shr

ABC 10.1/16
CBS    7.1/11
Fox     6.7/10
NBC   3.9/ 6

CW    1.6/ 3

 
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Note: The overnight comparisons to the year-ago evening are not available. 

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, May 11, 2009.   

 
 

-Yesterday’s Winners:

Dancing With the Stars (ABC), House (Fox), Two and a Half Men (CBS), CSI: Miami (CBS)

 

-Yesterday’s Losers (Excluding Repeats):

Deal or No Deal (NBC), Medium (NBC)
 
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-Ratings Breakdown:

ABC danced its way to another Monday overnight victory with a two-hour edition of padded Dancing With the Stars at an 11.6 rating/18 share from 8-10 p.m., building by half-hour as follows:

 

Dancing With the Stars (ABC)

8:00 p.m.: 10.5/17 (#1)

8:30 p.m.: 11.5/18 (#1)

9:00 p.m.: 12.1/18 (#1)

9:30 p.m.: 12.5/19 (#1)

 

I refer to the show as “padded” because the first half-hour was nothing more than a recap of last week. As for who is departing tonight, it has to finally be wooden Ty Murray. At least I hope so. 

 

Dancing With the Stars led into the season (or series) finale of freshman drama Castle at a second-place 7.1/12 in the overnights at 10 p.m. Comparably, that put retention out of the last half of Dancing With the Stars of 57 percent. As to whether or not Castle will be returning, my guess is yes. If it comes down to the three recently introduced hours — Castle, Cupid and The Unusuals — the familiarity of Castle could work to its advantage.

 

Over at CBS, laugh-out-loud The Big Bang Theory closed season two with a third-place 5.6/ 9 in the overnights at 8 p.m. (which should translate in the respectable mid-3 range among adults 18-49). Keep in mind that The Big Bang Theory has already been picked-up for two more seasons. Next was compatible How I Met Your Mother (#3: 5.3/ 8 at 8:30 p.m.), followed by Two and a Half Men (#2: 8.0/12), which always builds significantly, Rules of Engagement (#2: 6.4/10) and CSI; Miami (#1: 8.8/15). Fans of Rules of Engagement should mark your calendars for an 8 p.m. edition of the comedy tomorrow, leading into a later edition of The New Adventures of Old Christine. 

 

Next up was Fox with its combination of House (#2: 7.5/12), which is expected to win the 8 p.m. hour among adults 18-49, and 24 (#3: 6.0/ 9), which no longer has the buzz it used to have. NBC’s now anemic Deal or No Deal sunk to a mere 2.7/ 4 in the overnights from 8-9 p.m., finishing a distant fourth in the time period. That led into two episodes of Medium, which was fourth in the 9 p.m. hour with a 4.1/ 6 in the overnights, and third from 10-11 p.m. with a 4.9/ 8. Here is the half-hour break-down for the two-hours of Medium:

 

Medium (NBC)

 9:00 p.m.: 3.9/ 6 (#4)
 9:30 p.m.: 4.2/ 6 (#4)

10:00 p.m.: 4.8/ 8 (#3)

10:30 p.m.: 4.9/ 8 (#3)

 

Although NBC has yet to officially confirm a renewal for Medium, chances are it will be back in midseason. 

 

The CW’s Gossip Girl, which featured the proposed “Lily” spin-off was fifth in the 8 p.m. hour, with a 1.5/ 2 in the overnights. That led into veteran One Tree Hill at a 1.8/ 3 — 20 percent above Gossip Girl. Since the strength of these dramas falls within the young female demos, let’s wait and see what those results look like before passing any judgment.