ABC Finally Caps Upfront With CPM Gains

Network is the last broadcaster to complete business

After spending the day touting its fall slate to television reporters, ABC had some additional news to break: the network has finally finished its upfront deals. 

A source says that CPM increases were between 5 percent and 6 percent. 

Thomas Staggs, Disney's COO, revealed the news to investors during Tuesday's conference call, where the company announced quarterly earnings of $1.45 per share on $13.1 billion in revenue. "Looking ahead, we're optimistic about ABC's fall lineup, to which advertisers have responded by agreeing to give ABC industry-leading pricing gains in our just-completed upfront," he said. 

Christine McCarthy, CFO, said the network's quarter-to-date scatter pricing "is pacing moderately above upfront."

ABC was the last remaining broadcast network to finish its upfront negotiations. The CW was first to cross the finish line this year, wrapping its business on June 26, with most of the other networks following later that week. NBCUniversal was the second-to-last holdout, finishing up on July 15.

The network completed its upfront sales just six weeks before its fall season kicks off with Dancing With the Stars' return on Sept. 14. ABC's new fall shows include a revival of The Muppets and a new comedy starring Ken Jeong. 

During today's conference call, Disney also said sales in its media networks (which includes ABC and ESPN) rose 5 percent to $5.77 billion.