4 Valentine’s Day Emails I Loved Spending Time With
Performance Marketing
Well, another Valentine’s Day is almost upon us, which means lots of V-Day email in my inbox. They’ve been rolling in for weeks, actually, with a big uptick in the [...]
Hooters Ups Mobile Game With Stronger Data Focus
Performance Marketing
Hooters is kicking off a mobile loyalty program today in Atlanta that it plans to take national in the coming months.
Holiday Catalogs Data and Top 15 Cities, per Popular iPad App
Performance Marketing
The turn-the-page Web catalog—tested widely in the 2000s as an alternative to e-commerce sites—once looked like an emerging shopping platform led by now-defunct tech providers such as RichFX. But the [...]
Grocery Chain Will Pitch Store Patrons With Amazon-Like Recommendations
Performance Marketing
Land, a Russian high-end supermarket chain, has implemented interactive kiosks that will create recommendation-styled grocery lists for customers who use the brand's loyalty cards. Indeed, the Amazonization of physical shops [...]
Toys R Us’ Holiday Ads Employ Prankvertising
Brand Marketing
It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit [...]
JCPenney Turns to Kraft’s Debra Berman for Marketing
Brand Marketing
JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback.