Toys R Us’ Holiday Ads Employ Prankvertising

Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit late if your this brand. Though, the Wayne, N.J.-based retail chain's feel-good twist on prankvertising comes off as a pleasant surprise.

@Chris_Heine Christopher Heine is a New York-based editor and writer.