Toys R Us' Holiday Ads Employ Prankvertising

Element of surprise at center of huge effort

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It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit late if your this brand. Though, the Wayne, N.J.-based retail chain's feel-good twist on prankvertising comes off as a pleasant surprise.

Indeed, Toys "R" Us ran its first TV ad yesterday that featured a busload of kids who have been thoroughly convinced they're going on a field trip to look at trees (insert yawns).

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