Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit late if your this brand. Though, the Wayne, N.J.-based retail chain's feel-good twist on prankvertising comes off as a pleasant surprise.
Indeed, Toys "R" Us ran its first TV ad yesterday that featured a busload of kids who have been thoroughly convinced they're going on a field trip to look at trees (insert yawns).