How the Girl Scouts Do Real-Time Social Marketing
Performance Marketing
Long gone are the days when the Girl Scouts relied on word of mouth and door-to-door cookie selling to build brand buzz. Now, the organization enlists Facebook, Twitter, YouTube and [...]
Golf Channel Should Look to Adidas to See How Real Time Is Done
Performance Marketing
In light of Golf Channel's "I Have A Dream" disaster this week, it's worth getting a close-up of Adidas' effort this summer during Singapore's air pollution problem that resulted from [...]
Oreo’s Royal Baby Tweet Gives Birth to Twitter Debate
Performance Marketing
Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing.
Digital Marketers Jump on DOMA Decision
Performance Marketing
MasterCard and ABC Family quickly reacted to the
Facebook Debuts Hashtags, Urges Advertisers to Use Them
Performance Marketing
Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move.
Capital One May Get Charles Barkley on Twitter
Performance Marketing
Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—eve