Facebook Debuts Hashtags, Urges Advertisers to Use Them

Search implications are likely significant

Facebook today is officially unveiling hashtags to its platform after three months of industry speculation that it would make such a move. Hashtags, which are hugely popular on Twitter (and, to lesser extents, Instagram and Google+), should theoretically make the social media giant more conversational and could have significant search engine optimization implications.

Photo: Getty Images

When it comes to the latter, let's say a brand places a hashtag in its television or out-of-home advertising.

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