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Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke

Performance Marketing

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a 

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Twitter Promoted Trends Typically Cost Less in Latin America

Performance Marketing

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a [...]

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Twitter’s Datalogix Deal Mirrors Facebook’s Bid for More CPG Dollars

Performance Marketing

Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that [...]

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How AT&T Is Owning March Madness on Twitter

Performance Marketing

Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted

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Super Bowl Wednesday? 5 Brands Still Buying Twitter Ads

Performance Marketing

Super Bowl XLVII might be 60-some hours into the books, but brands are still pushing their big-game-based initiatives via Twitter ads today.

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Associated Pushback on Twitter

Performance Marketing

The Associated Press this week is causing a stir by running ads for Samsung