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Twitter has opened its self-service ads platform to small businesses in United Kingdom, Ireland and Canada today, six months after debuting the same offer domestically.
The system allows brands to bid on keywords and hashtags in a manner that's similar to Google AdWords, so digitally savvy small-to-mid-sized businesses across the pond and to the north could get the hang of things fairly quickly. Post-IPO Twitter said "thousands of businesses" have been using the platform in the United States, but a more-concrete number hasn't been disclosed.