Foursquare Starts Selling All That Data
Performance Marketing
Foursquare is charging its largest Web partners for use of its location data, which a number of apps and Web services use for mapping needs. The New York tech company [...]
New Government Report Calls for Rules on Mobile Tracking
Performance Marketing
A new report from the Government Accountability Office today is giving privacy advocates another opportunity to press for new laws that could potentially limit the promise of mobile advertising.
Foursquare Looks to Shift From Gaming Novelty to Essential Tool
Performance Marketing
It’s not a coincidence that Foursquare’s fastest growing team works on its location-discovery/recommendation tool Explore.
Facebook Acquires Social Discovery App Glancee
Performance Marketing
The pre-IPO spending spree continues for Facebook. The social network has picked up social discovery app Glancee, a Facebook spokesperson confirmed in an email Friday night.
Where Are You Going, Where Have You Been?
Performance Marketing
That future in which a bus-shelter ad equipped with geofencing technology scans your smartphone as you stroll by—inviting you to, say, a free latte or a cut-rate back rub—may not [...]
Shopkick Partners With Crate & Barrel
Performance Marketing
Shopkick, a location-based shopping app, announced on Thursday that it has hit 1.4 million users and is partnering with Crate & Barrel.