Foursquare Looks to Shift From Gaming Novelty to Essential Tool

Matures from location-based game to utility

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It’s not a coincidence that Foursquare’s fastest growing team works on its location-discovery/recommendation tool Explore. That feature anchors the new Foursquare that launched last Thursday, shoving the startup’s claim to fame, check-ins, aside. Becoming mayor of your local diner is so 2009.

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