Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
It’s not a coincidence that Foursquare’s fastest growing team works on its location-discovery/recommendation tool Explore. That feature anchors the new Foursquare that launched last Thursday, shoving the startup’s claim to fame, check-ins, aside. Becoming mayor of your local diner is so 2009.
While the six-months-in-the-making overhaul favors recommendations over check-ins, it’s not a pivot, said BIA/Kelsey senior analyst Michael Boland. Instead “it’s an acceleration of [Foursquare’s] existing direction,” he said.
Foursquare essentially wants to move the product away from being a game-like novelty for many early users toward becoming an essential utility embraced by millions.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in