Fewer Than a Quarter of Marketers Have Used Programmatic Buying
In spite of programmatic buying's popularity as a buzzword, only 23 percent of the marketers surveyed by Forrester and the Association of National Advertisers said they understand how programmatic works and have used it in practice.
Google Plus Just as Popular as Twitter in U.S., Study Says
Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research.
Twitter Ad Retargeting Is Just in Time for Holiday Retail Pressure Cooker
Twitter entered the programmatic realm today with an ad retargeting feature called Tailored Audiences.
Forrester Analyst Calls Angela Ahrendts’ Move to Apple ‘Baffling’
Apple made waves this morning by poaching Burberry CEO Angela Ahrendts, tapping the 53-year-old for a newly created role of senior vice president of retail and online stores. Essentially, the new exec will commandeer Apple's strategy for bricks-and-mortar and e-commerce.