This is a Profile

Fewer Than a Quarter of Marketers Have Used Programmatic Buying

Brand Marketing

In spite of programmatic buying's popularity as a buzzword, only 23 percent of the marketers surveyed by Forrester and the Association of National Advertisers said they understand how programmatic works and have used it in practice. 

This is a Profile

Google Plus Just as Popular as Twitter in U.S., Study Says

Digital

Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research.

This is a Profile
This is a Profile

Forrester Analyst Calls Angela Ahrendts’ Move to Apple ‘Baffling’

Digital

Apple made waves this morning by poaching Burberry CEO Angela Ahrendts, tapping the 53-year-old for a newly created role of senior vice president of retail and online stores. Essentially, the new exec will commandeer Apple's strategy for bricks-and-mortar and e-commerce.

This is a Profile

Will iTunes Radio Spark Digital Music Shakeout?

Digital

There appeared to be an overabundance of digital music streaming services before Apple’s iTunes Radio became a reality last week, so it stands to reason that a shakeout—if it wasn’t already on the horizon—could now be only a matter of ti

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Apple to Challenge Spotify in Internet Radio

Digital

Apple's anticipated launch of a new music streaming service will be the "highlight" of its annual Worldwide Developers Conference in San Francisco on Monday, The Wall Street Journal reported.

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