Brand Marketing Fewer Than a Quarter of Marketers Have Used Programmatic Buying They don’t understand enough about it to feel comfortableBy Melissa Hoffmann|September 3, 2014Share By Melissa Hoffmann|September 3, 2014Share In spite of programmatic buying's popularity as a buzzword, only 23 percent of the marketers surveyed by Forrester and the Association of National Advertisers said they understand how programmatic works and have used it in practice. Infographic: Carlos Monteiro Adweek Adweek