Check Out Twitter’s 10 Buzziest Global Topics of 2016
Performance Marketing
Twitter today is revealing its top 10 global trending topics of 2016.
How Usain Bolt’s Victorious Grin Helped the Olympian Race Past Everyone on Social Media
Performance Marketing
There were plenty of memorable moments on Monday from the Summer Olympics in Rio de Janeiro, and media technology player 4C looked at the news that garnered the most combined [...]
Olympic Roundup: Usain Bolt Dominates His Third Consecutive Games
Brand Marketing
Coming out of the weekend, Team USA continues to have more 2016 medals (69) than any other country at the Summer Olympics in Rio. Here's what marketers need to know [...]
Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade
Brand Marketing
We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from
Ad of the Day: 9.58 Seconds Lasts a Lifetime in Usain Bolt’s New Ad for Virgin Media
Brand Marketing
Virgin Media proves that 9.58 seconds can stretch on indefinitely in a campaign from BBH London that focuses on iconic sprinter Usain Bolt ahead of next month's Olympic Games in [...]
Serena Williams, Usain Bolt Are Motivated by Their Younger Selves in Gatorade’s New Olympics Spot
Brand Marketing
Serena Williams is visited by her younger self again in Gatorade's latest spot. Part of the brand's Olympics marketing push from TBWA\Chiat\Day in Los Angeles also features Usain Bolt, Paul George [...]