Creative Cage Match: Travel Edition
Performance Marketing
The weather is getting warmer, the days are getting longer ... and vacation is on my mind. Luckily, I have a trip planned for June to trek off to the [...]
TripAdvisor Launches Another Creative Review [Updated]
Brand Marketing
TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic [...]
TripAdvisor Hires Shops for Its First Offline Campaign
Brand Marketing
TripAdvisor is planning its first offline campaign this fall and has hired new agencies to lead the charge. After a review, the travel website has hired The Fantastical to handle [...]
Marketers: Carnival Needs a Great PR Video—Now
Brand Marketing
Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco [...]