Grappling With Ad Fraud And Its Nuances
Charles Dickens once penned the now famous line, “It was the best of times, it was the worst of times.” I am going to counter that with a quote from [...]
Excedrin Won the Debate on Twitter Before It Even Started by Curing Your #DebateHeadache
Performance Marketing
It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning.
These 6 New Digital Stats Got Our Attention This Week
Performance Marketing
The past week has been intriguing when it comes to marketing and other digitally-minded stats, and the following six items—as well as an exclusive infographic from Forrester Research—really caught our [...]
Instagram Has Now Sold Ads to 500,000 Brands After a Huge 6-Month Run
Performance Marketing
It's been almost 12 months since the global launch of Instagram's ads API, and the system appears to be gaining significant revenue steam for the app's parent, Facebook.
The NFL Is the First Sports League to Get a Snapchat Discover Channel
Performance Marketing
The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel.&nb
Why Hasbro’s Transformers Cartoon Reboot Represents Social Data’s Stairway to Heaven
Performance Marketing
CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon [...]