WWTT? Adidas Social Media Campaign Generates Offensive Tweets
Performance Marketing
On July 1, as part of its #DaretoCreate campaign, Adidas UK promoted the new home kit for Premier League team Arsenal on Twitter. But sadly it didn't go as planned, [...]
Why Heineken Put This Ridiculously Long Hashtag on Hundreds of Billboards in Milan
Creativity
Here's a fun if punishing way to get people to think about the ingredients in your beer. Heineken, the official beer of the UEFA Champions League, with help from Publicis [...]
FIFA Sponsors Demand Independent Oversight and ‘Cultural Change’
Brand Marketing
Once again, FIFA's sponsors have voiced their displeasure with the way the global soccer organization is handling its affairs amid an ongoing corruption scandal.
FIFA Suspends Embattled President Sepp Blatter and Several Top Officials
Brand Marketing
Less than a week after four major sponsors called for embattled FIFA president Sepp Blatter to resign immediately, the global soccer organization, which stages the World Cup competition, has suspended [...]
Coca-Cola, Visa, McDonald’s, Anheuser-Busch Demand That FIFA’s Sepp Blatter Resign
Brand Marketing
FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are keeping silent [...]
Check Out 9 of the Year’s Best Written, Directed and Produced Videos
Brand Marketing
Online videos are often gauged by little more than their view counts, but each year, Adweek's Watch Awards try to dig a bit deeper and honor videos based on the [...]