Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Once again, FIFA's sponsors have voiced their displeasure with the way the global soccer organization is handling its affairs amid an ongoing corruption scandal.
Today, five key sponsors—Adidas, Anheuser-Busch InBev, Coca-Cola, McDonald's and Visa—sent FIFA a strongly worded letter demanding "independent oversight" of the federation's reform process, stressing the urgent need for "cultural change."
In the missive, obtained by the Associated Press, the companies state that "any reforms should be subject to independent oversight. It has also become clear to us that such independent oversight needs to run long-term through the implementation and evolution of the reform process."
FIFA said its sponsors would play "an important role in the reform process," adding that it remains "committed to working with them to embrace positive changes so that we can fulfill our mission of promoting football around the world."