In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire
Brand Marketing
Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the [...]
Why CES Is a Key Incubator for Marketing Execs
Brand Marketing
CES has become the place for companies to showcase new, innovative and promising technology.
Why Seeking Untapped ‘White Space’ Is a Dangerous Trap for Marketers
Brand Marketing
Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space."
3 Things Kiss Taught Me About Marketing
Brand Marketing
When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face [...]
Here’s How an Agency Can Make Its Staff Performance Reviews Less Arbitrary
Agencies
Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to [...]
3 Ways Corporate Spies Might Be Watching Your Business and How to Stop Them
Performance Marketing
Business is a game of constant competition, but the widespread emergence of covert surveillance and tracking tools has expanded the playbook. Now, industrial espionage has a new dimension.