Purina Sues Blue Buffalo, Alleging False Advertising
Brand Marketing
Nestle’s Purina PetCare Company has filed a lawsuit against The Blue Buffalo Company, accusing Blue Buffalo of false advertising, commercial disparagement and unjust enrichment.
Comcast Must Back Off Internet Speed Claims
Brand Marketing
Comcast needs to slow down its advertising claims that its Xfinity Internet service is the "fastest in the nation," per a recommendation from the National Advertising Division, the ad industry's [...]
The Lash Stand
Performance Marketing
The Very Famous Pop Diva insisted that her magazine headshots were absolutely not retouched. That straight white smile? Hers. That luminous skin? Hers. The big beautiful eyes? Hers, all hers, [...]