Verizon Advised to Slow Internet Speed Claims

Ads challenged by Comcast

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Verizon and Comcast are locked in an advertising war over which service has the fastest Internet speeds. Both have gotten a little carried away with claims, leaving the advertising industry's self-regulatory division to intervene with both companies.

The National Advertising Division of the Council of Better Business Bureaus recommended in June that Comcast temper its speed claims for its Xfinity Internet service. The division opened the inquiry based on a challenge by Verizon.

Today, it was Verizon's turn.

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