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Comcast needs to slow down its advertising claims that its Xfinity Internet service is the "fastest in the nation," per a recommendation from the National Advertising Division, the ad industry's self-regulatory unit.
The NAD, part of the Council of Better Business Bureaus, examined the ad claims based on a complaint by Verizon, which also offers Internet services in some of the same markets as Comcast.
Comcast's unqualified ad claims were based on a 2011 PC Magazine study—but the cable giant failed to disclose that Comcast shared its fastest speed rank with two other cable companies, Cox and Charter.
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