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Self-regulation is great if it keeps the government off your back, but does it also give attorneys a green light to pursue class-action suits?
As it turns out, class-action lawsuits against marketers have been on the rise, circling their prey like hungry sharks. It's given some companies second thoughts About participating in the advertising industry’s self-regulatory program, since they fear doing so could lead to greater legal headaches.
Since 2010, there have 80 class action suits alleging false or misleading advertising or product claims for cosmetics or personal care products alone.
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