Does Mobile Marketing Actually Work in the Real World?
Performance Marketing
When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a [...]
Why Brands Are Already Looking at Google Glass, and Why Apple Should Be Worried
Performance Marketing
Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely? Probably not completely, and not all at once (since [...]
Mobile Marketers Win Important FCC Text Message Ruling
Performance Marketing
Companies can safely get back into text messaging marketing programs, now that the Federal Communications Commission has clarified a '90s-era communications law.
MMA Study: Mobile Should Be 7% of Total Spend
Performance Marketing
When members of the Mobile Marketing Association convened in the Dominican Republic in mid-July for the organization’s CEO & CMO Summit, execs from brands like Toyota, Samsung and Colgate secretly met [...]
Weather Channel’s Mobile Pitch for Barack and Mitt
Performance Marketing
Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the [...]
MMA Aims to Give Brands Better Mobile Marketing Data
Performance Marketing
The Mobile Marketing Association is launching a new research program that will be designed to measure, according to the organization, “the relative economic value of