Can Michael J. Fox Help This New Insurance Company Thrive With a Focus on Optimism?
Brand Marketing
Do you view insurance companies as soulless corporate monoliths powered by greed and shamefully disconnected from the customers they serve? Yeah, that's what a lot of us believe. And Sonnet, [...]
NBC Shuts Down The Michael J. Fox Show
NBC’s beleaguered Thursday prime-time lineup continues to give the network fits, and as of this evening, the night’s lone remaining new show has been pulled from the schedule.
Robin Williams, CBS Win the Retro Battle
They may not go head-to-head in Week 2, but if Thursday night’s numbers are anything to go by, Robin Williams is beating Michael J. Fox in the Comeback Kid ratings [...]
5 New Broadcast Series Worth Checking Out This Fall
Feds, Cops and Fox Sleepy Hollow isn’t the only new broadcast series worthy of checking out this fall. Here, five more reasons to tune into the Big Four. (Caveat: Every [...]
Ad of the Day: GE’s Latest Brilliant Machine Is a Very Familiar DeLorean
Brand Marketing
General Electric's technology is making time travel easier. Kind of. Not really. Still, that hasn't stopped the brand from making a new ad based on Back to the Future.
Michael J. Fox Explains How His New TV Comedy Mirrors His Real Life
Like most sentient Americans, NBC is a huge Michael J. Fox fan, and the network demonstrated as much last summer when it outmaneuvered its broadcast competition by way of a [...]