Toyota Reunites Doc Brown and Marty McFly to Promote Its New Hydrogen Fuel Cell Car

Back to the Future's tech is real (sort of)

Don't miss Brandweek, Adweek's ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register.

In the seminal 1989 film Back to the Future II, Marty McFly and Doc Brown take a trip from the 1980s to the future date of Oct. 21, 2015. They travel in a junky DeLorean that Doc Brown, played by Christopher Lloyd, rigs to be powered by fuel cell technology.

Now, Toyota has a variation of the hydrogen fuel cell technology the film predicted. It powers the new Mirai model, and the automaker reunited Michael J.

AW+

Get insights, inspiration and the latest information.

For a limited time, save $50 when you use promo code LABORDAY23

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in