‘Too Much’ Is a Relative Term for Promotional Marketing
Performance Marketing
If a marketer sends you 20 promotional emails in a month, is that too much? You may say “yes” without even thinking about it. Then why did you not opt [...]
Data Will Lead Marketers Into a New World in 2020
Performance Marketing
What will be so different in this ever-changing world, and how can marketers better prepare ourselves for the new world? Haven’t we been using data for multichannel marketing for a [...]
Reputational Risks Brands Face in 2020 and What to Do About Them
Performance Marketing
The CMO Council touched on many of the reputational risks that marketers need to have on their radar in 2020 and beyond. Below are five brand risks that I believe [...]
3 Google Analytics Tips for E-Commerce
Performance Marketing
There’s a lot more to Google Analytics than looking at basic traffic metrics. These tips will help you make improvements to drive more e-commerce sales from your different marketing channels.
‘Crassmas’ Messages Show the Strengths of Snail Mail, the Weaknesses of Poor Digital Personalization
Performance Marketing
Even if the old-fashioned way of choosing, inscribing, and snail mail posting greeting cards has given way to “eCards,” the good intention is the same. It's a reminder that someone [...]
Where Is B2B Marketing Headed in 2020? 7 Predictions
Performance Marketing
Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with seven bets on likely new developments in the world of B2B [...]