This Popular YouTuber Gets Painfully Personal in a New Book About Her Real Life
Performance Marketing
Hannah Hart's fans probably know her pretty well. After all, the YouTube star has uploaded 529 videos in the past five years. However, there have been some things she hasn't [...]
TV Guide Network Relaunches as Pop, With Original Shows and No Annoying Scroll
On Wednesday, free of scrolling listings, the TV Guide Network is relaunching as Pop, a network catering to "enthusiastic fandom" in pop culture.
Are These YouTube Stars Coming to a Theater Near You?
Performance Marketing
Lionsgate is betting big on YouTubers and will help distribute the upcoming film, The Smosh Movie, giving a dirt world boost to some popular online stars.
NBC Inks Deal for Facebook Video Ads
Performance Marketing
Facebook has forged a deal with NBC, which is buying the nascent Facebook Premium Video Ads product to push a trio of mid-season/sum
TVGN Is Gunning for E! With New Program Slate
At a breakfast at the Ace Hotel in New York this morning, TVGN (which isn't using the full name TV Guide Network anymore) announced a slate of unscripted shows, along [...]
Hulu’s Original Content Strategy Continues to Progress Steadily
Performance Marketing
More than any other streaming service in the multiplatform business, Hulu represents a wealth of opportunities, at least if you ignore the constant is-or-isn’t-it-for-sale buzz.