Why Conan O’Brien Isn’t Afraid of Becoming a Digital Brand
Performance Marketing
From writing episodes of The Simpsons to The Tonight Show fallout with NBC, Conan O'Brien's comedy career has taken various shapes and forms over the past 24 years.
Turner Hopes Investment in Mashable Makes Them Ideal Partners for the Future of TV
For years, the relationship between old and new media resembled that of awkward 13-year-olds at a middle school dance, standing on opposite sides of the gymnasium.
From Reducing Ad Time to Battling Netflix, Here’s How the TV Industry Is Gearing Up for 2016
The broadcast and cable networks, along with streaming services like Netflix, Hulu and Amazon, have spent the past two weeks at the Television Critics Association's winter press tour, sharing their [...]
In Dramatic Overhaul, TNT to Cut Ad Load by 50%
Kevin Reilly rarely spoke publicly during his first year as president of TNT and TBS and as chief creative officer of Turner Entertainment. "I didn't have much to say," he [...]
Facetime: Carolyn Everson, Soledad O’Brien and Steve Martin Step Out for Spring
Brand Marketing
Media parties are heating up as spring turns into summer. The Effies and Tony Awards brought out big stars, while agency anniversaries and tributes celebrated success.
Turner Ad Sales Chief: ‘Dayparts Are Dead’
For the first time, Turner brought all of its networks together under one roof for its 2015-2016 upfront. That roof? The Theater at Madison Square Garden. "When they planned this, [...]