Kevin Reilly rarely spoke publicly during his first year as president of TNT and TBS and as chief creative officer of Turner Entertainment. "I didn't have much to say," he said.
But that all changed today at the Television Critics Association's winter press tour in Pasadena, Calif., as Reilly was finally ready to lay out his bold plans for transforming the two cable networks—and potentially, TV advertising—over the next three years. "It's a total reinvention of two of cable's most successful brands," he said.

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