Jeff Goodby’s 3 Favorite Ads of the Past, and the Artists Who Inspire Him Today
Creativity
We asked the co-founder and co-chairman of Goodby Silverstein & Partners to name his three favorite ads of all time, and fill us in on the cool work that GS&P [...]
Goodby, Silverstein & Partners Closes Its New York Office
Brand Marketing
San Francisco-based Goodby, Silverstein & Partners has closed its New York office after just over two and a half years in operation, agency founder Jeff Goodby told Adweek today.
Agencies Question Old Conflict Policies as Short-Term Projects Rise
Brand Marketing
Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the [...]
Goodby Silverstein Names Its Next Generation of Top Creative Leadership
Brand Marketing
Jeff Goodby and Rich Silverstein may not be retiring just yet, but they have made their first major move toward securing a succession for the agency's creative leadership. Today, the [...]
What Would Jeff Goodby Do If He Were a CMO?
Brand Marketing
Jeff Goodby is no stranger to difficult agency reviews, the latest of which was Nissan's Infiniti, in which Goodby Silverstein & Partners was a finalist in the nearly year-long slog [...]
Goodby Launches Bay Area Child’s Vocabulary Initiative
Brand Marketing
This week, Goodby, Silverstein & Partners launches a new program in Oakland, Calif., aimed at helping parents boost their young children’s vocabulary.