Goodby Launches Bay Area Child's Vocabulary Initiative

Clinton Foundation wants to take it national

This week, Goodby, Silverstein & Partners launches a new program in Oakland, Calif., aimed at helping parents boost their young children’s vocabulary. The effort was created for Northern California’s Bay Area Council but already it’s drawn broader attention: “Too Small to Fail,” a program supported by the Clinton Foundation, wants to use it as a model for a national initiative.
  
The effort is called “Talking Is Teaching: Talk, Read, Sing.”

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