KFC Will Bring Gaming to Instagram With the ‘Kentucky Fried Football Challenge’
Performance Marketing
Remember the old Mattel hand-held football video games? A modern-day version of the game is about to enter the social-media realm.
Report: Brands Are Now Posting More to Instagram Than Facebook
Performance Marketing
Instagram is luring brands away from Facebook, according to a new report from research firm L2, which found that brands now post more content on the photo-sharing app.
Instagram Unveils New Features for Advertisers, From Carousel-Style Photos to Web Links
Performance Marketing
Instagram ads are getting the carousel treatment along with links, the photo-sharing app announced today. These crucial new ad features signal a maturing Instagram, which has been slowly increasing its [...]
Instagram Videos Now Loop, and Here’s Why Brands Are So Excited About It
Performance Marketing
Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way [...]
Instagram’s CEO Tells Us Who His Favorite Users Are Now That There Are 300 Million of Them
Performance Marketing
Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of [...]
Here’s a Look at Instagram’s First Beer Ads From Stella Artois
Performance Marketing
Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is the first beer maker to buy ads on [...]