FIFA Sponsors Demand Independent Oversight and ‘Cultural Change’
Brand Marketing
Once again, FIFA's sponsors have voiced their displeasure with the way the global soccer organization is handling its affairs amid an ongoing corruption scandal.
4 Strategies to Mitigate Risk in Global Sponsorship Deals
Brand Marketing
When contemplating investing millions of dollars a year in a global brand-building sponsorship, marketing leaders have to consider many things: the big picture issues like reach, scale, audience and relevance [...]
Here Are 10 Intriguing Digital Marketing Stats From the Past Week
Performance Marketing
The Women's World Cup recently dominated digital and real-life discussions, as the U.S. women's team thrilled fans, winning the title Sunday and bringing home the World Cup trophy. So, our [...]
How the National Women’s Soccer League Plans to Keep You Hooked After the World Cup
Brand Marketing
Jeff Plush, commissioner of the National Women's Soccer League, wants to keep you interested in women's soccer beyond just the World Cup.
Adweek and Clio Sports Celebrate the Craft of Sports Marketing
Brand Marketing
We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those [...]
Caitlyn Jenner Posts Were Read 6 Times as Often as Stories About Sepp Blatter
Performance Marketing
Data company Parse.ly reviewed the analytics it regularly tracks for 350 publisher clients—including Condé Nast Digital, The Atlantic, Reuters and Mashable—to compare who had the bigger buzz week, Caitlyn Jenner [...]