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Bud Light Proudly Supports Gay Marriage in Ad Partnership With Ellen

Brand Marketing

Bud Light is kicking off Pride Month with a new 30-second spot celebrating same-sex weddings.


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Is Instagram Becoming a TV Substitute Like YouTube?

Performance Marketing

For the past several weeks, Ellen's top-performing Instagram video has regularly blown other TV marketers out of the water when it comes to likes and shares.

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So Starbucks Is Really Good at Instagram Videos, Too

Performance Marketing

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition.

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The 10 Best Branded Instagram Videos of the Week

Performance Marketing

GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as [...]

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The 10 Hottest Branded Instagram Videos of the Week

Performance Marketing

Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's [...]

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NBA Fashion Is Ruling Instagram Video

Performance Marketing

It’s partly due to excitement currently generated by the National Basketall Association playoffs, but the pro hoops brand has been killing it on Instagram v