Need Prospects? 5 Direct Mailing List Types to Help You Find Them
Performance Marketing
Direct mail is a great way to reach targeted prospects to turn them into customers, but how do you select the right prospects? There are so many mailing list options, [...]
MagNet Report Shows Strength in Mid-Tier Magazine Titles
Unfortunately, once again the MagNet report indicates that the single copy is facing another crisis. Unit sales are down 10.2% and dollars are down 7.6%. Yet, as MagNet reports, the [...]
Laser-Focused Direct Mail With Personas
Performance Marketing
The best way to increase your chances of great response is to mail to people who are interested in your product or service. There are many ways to do this, [...]
Creating a One-Word Brand Statement
Performance Marketing
What do your customers think of when they see your organization name and logo? Your public image is important and should be up-to-date and fresh, especially during times of swift [...]
Study: Americans Love Soccer More Than Nascar
Brand Marketing
Not often considered a leading American sport, soccer now trumps Nascar in terms of popularity among Americans—with 22 times the number of people watching online, according to advertising intelligence and [...]
NBCU’s Steve Burke Declares Victory
“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing.