The X-Files Tackles Its Toughest Case Yet: Reviving TV Revivals
Last fall, the broadcast networks bet that the best way to attract viewers was by programming reboots and revivals of popular series and movies. However, Limitless, Minority Report, The Muppets [...]
Sex addiction can mess up your advertising
Creativity
The Showtime series Californication gets this week’s prize for most inopportune tagline. Given David Duchovny’s trip to rehab for sex addiction, the line "He’s in way too deep" could refer [...]
Duchovny now taking whatever he’s given
Creativity
With the shockingly poor box-office performance of The X-Files: I Want to Believe killing off the last vestige of his ’90s superstardom (Californication doesn’t count—no one watches that!), David Duchovny [...]
Fox asking for it with ‘X-Files’ movie title
Creativity
Is I Want to Believe a marketable title? Fox apparently thinks so, because the upcoming X-Files movie will be called The X-Files: I Want to Believe, using a line which, [...]