For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers.
Those days are finally over, as broadcasters follow the lead of cable and, more recently, Netflix, by packing their summer slates with big series presented in unique ways that help audiences more easily consume content and aid advertisers in reaching viewers.
"Summer is a critical time period for so many advertisers: back-to-school, retail, summer movies," noted Darcy Bowe, vp, media director at Starcom.
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