Convergent TV

Why Networks Are Going for Broke This Summer

From binge-viewing to VOD, broadcasters offer big perks

By Jason Lynch

May 26, 2015

For decades, the broadcast networks took the idea of summer vacation quite literally—programming reruns and other filler content from June through mid-September, much to the frustration of advertisers.

Jason Lynch
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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