Coke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad
Creativity
What's more refreshing: A Coca-Cola, or a Coca-Cola ad poking fun at the brand's consumers? To encourage moviegoers to stay quiet during a film, Saatchi Denmark filmed audience members milling [...]
Microsoft Tries for Better Cinema Ads
People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while [...]