Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads
Performance Marketing
CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms.
5 Intriguing Takes on Advertising and Technology’s Relationship Status
Performance Marketing
The advertising and technology worlds have worked hand in hand since the early days of paper, evidenced by commercial messaging found in the ruins of Pompeii, as just one historical [...]
Facebook’s Hacker Culture Heads to Cannes
Performance Marketing
Facebook plans to hack the ad industry at Cannes. Instead of building software, it’s building marketing campaigns with brands. Mark D’Arcy, chief creative officer of Facebook Creative Shop, is taking [...]
12 Conversations About the Past, Present and Future of Advertising
Brand Marketing
Each year, the Cannes Lions International Festival of Creativity makes more room for a cast of characters beyond creatives—and for more commerce.
Cannes Grants Lee Clow 2013 Lion of St. Mark
Brand Marketing
The Cannes Lions International Festival of Creativity has named advertising legend Lee Clow the recipient of the 2013 Lion of St. Mark.
The Can’t-Miss at Cannes
Brand Marketing
Creative leaders and communications experts from around the globe will gather on the French Riviera beginning June 19 for the 58th annual Cannes Lions International Festival of Creativity, the most [...]