The Cannes Lions International Festival of Creativity has named advertising legend Lee Clow the recipient of the 2013 Lion of St. Mark.
It's the third year the advertising awards show has granted the honor, which recognizes an individual's long-running and exceptional creativity. In 2012, Wieden + Kennedy founder Dan Wieden won the award, and in 2011, BBH founder Sir John Hegarty accepted the inaugural award.
“I've been to Cannes many times, I've won some awards, but wow, this one is special," said Clow. "What an honor. Just to be in the company of John and Dan makes me proud.”
Clow, chairman of TBWA\Media Arts Lab and global director of Media Arts for TBWA\Worldwide, is best known for his classic work with Steve Jobs on Apple's marketing — including the computer brand's introductory "1984" spot, and turnaround "Think Different" campaign, which launched in 1997.
Clow's resume also includes the Energizer Bunny.
The Lion of St. Mark award is modeled after the lion of Piazza San Marcos statue in Venice, where the Cannes festival was first held in 1954. It spent one year, 1955, in Monte Carlo, before spending its first year in Cannes in 1956, and then alternating between Cannes and Venice until 1984, when it settled in Cannes permanently.
The original Cannes Lions awards were also modeled after the same statue.
Clow will be granted the Lion of St. Mark's award on Saturday June 22, during the Cannes festival.
“Remaining true to his beliefs coupled with his fresh approach to work has led him to create some of the greatest campaigns ever made,” said Cannes Lions chairman Terry Savage.