How Can Subway Remain a Beloved Brand Despite the Jared Scandal?
Brand Marketing
It's been a week since news broke that Jared Fogle was caught up in a child-porn investigation and just days since BrandIndex's semiannual survey of America's best-perceived brands revealed that [...]
Colon Cancer Group Raises 314% of Goal With a Public Letter to Brad Pitt
Creativity
Brad Pitt recently turned 50, so a Belgian nonprofit called Stop Darmkanker, dedicated to ending colon cancer, sent the star a public letter highlighting his greater risk for the disease.
‘SNL’ Spoof of Brad Pitt’s Chanel Ad Only Slightly Sillier Than the Real Thing
Creativity
That Saturday Night Live would skewer Brad Pitt's Chanel No. 5 campaign was "inevitable." That's the word the hunky actor poutingly emoted at the end of his much adored/discussed/maligned Chanel [...]
Top 10 Commercials of the Week
Brand Marketing
This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me" [...]
Top 10 Commercials of the Week
Brand Marketing
Brad Pitt’s Chanel No. 5 Ad Is Total Nonsense, and I’m OK With That
Creativity
Brad Pitt can always get hearts a-racing and tongues a-wagging, which is gold for any marketer he aligns with. In the case of his $7 million endorsement of iconic French [...]